downloadholdempoker|吴彦祖曾投资的高端健身房Space，突然宣布全部门店关闭！学员懵了：白天还在上课，有人损失上万元

Every editor he Xiaotao

Another gym ran away overnight.

On the evening of April 30th, SPACE, which locates boutique high-end gyms, issued a "notice" to members and property owners, announcing that all its stores would stop operation from May 1, and the company would go into liquidation in accordance with the law. On May 1st, the property owners, including Beijing International Trade SPACE and other stores, issued a notice announcing that the stores were closed. According to the announcement, SPACE chose to close the shop for liquidation, which is a unanimous decision made by the company's shareholders.

It all happened so suddenly. On April 25th, the official account of "Space Music Fitness" was released.DownloadholdempokerRecruitment and discount promotion-members can give a friend a Space course, if a friend becomes a new member and buys a formal membership of 4000-7000 yuan, the presenter can get 4 Space courses.

Space, a high-end gymnasium, ran away overnight.

Unlike many traditional gyms, Space's shop closure can be called a cliff closure, Blue Whale News reported.

According to a number of members, Space was still in normal classes on April 30th, but it was unexpectedly announced that the store would be closed in the evening. On that day, the coach was still in normal classes and was still planning the May Day course, but he did not expect to close down overnight. Sally, a member of Space's Beijing International Trade Store, still finds it incredible. So far, she still has more than 20 class hours of schoolbags unconsumed, worth more than 5000 yuan. "but my loss is already small. Our rights protection group still has many annual card users. The worst member has just opened an annual card for less than three days, resulting in a loss of tens of thousands."

According to Sanlian Life Weekly, a "rights group" organized by members on the evening of April 30 was quickly set up, and members made excel forms to collect basic information and losses. In Beijing, for example, more than 1000 people filled in the specific amount of the loss, ranging from hundreds to tens of thousands. Lily is a five-year member of Space, her card is automatically deducted every month, just a few days ago deducted next month, only two classes. The biggest loss is the kind of members who have just paid their annual cards in advance and have not yet opened them.

Lily said that she is not a person who is willing to buy a card to recharge money, especially after the epidemic, many shops said to close down, runaway merchants to hollowed out, there is no way, but she is willing to apply for a card in Space, because Space's school bags and monthly card settings are more reasonable, thousands of yuan is not too much pressure. If you don't run out of it within the validity period, you can also book classes for other members in the SpaceGroup. Member Edde also mentioned that she has a group that specializes in transferring temporary courses. It can be said that the Space class is a hard currency that can be directly realized among members, and the temporary class is only 10-20 yuan cheaper than the normal class.

Bonnie is a six-year member of Space. In Bonnie's impression, the annual card is not the main hit of Space, but in the month before the closure, many members mentioned that Space is vigorously promoting the annual card, and the discount is very attractive, so many people have not yet opened the annual card that many people have just applied for. This is where many activist members are most angry, harvesting the last wave of leeks before going bankrupt.

Because Space is known as the "group class ceiling" and has a lot of fans, for many members, it is difficult to find a replacement for Space's service in the short term, "so it feels like a precipice breakup." many people described the Space run as a "cliff closure" on social media.

In addition to the "cliff breakup", members also have rental venues. According to the notice letter from the International Trade Mall, the mall also received the notice on April 30. "Space's unilateral cessation of store operation and termination of the lease contract is an act of serious breach of contract, which has caused huge losses to our company."

At present, the shopping mall where the Space gym is located temporarily undertakes the work of protecting the rights of members. According to several interviewees, shopping malls such as Taiguhui currently provide windows for members to register their own information. "when we registered at that time, some teachers were also registered at the scene, and they were also owed wages by Space."

Positioning middle-and high-end fitness, Wu Yanzu once invested

According to the data, Space was founded in 2015 by Matthew Allison (Matthew), the former founder of Sony Music in Taiwan and mainland China. Matthew founded SpaceYoga in 2005, and in 2015, the 50-year-old Matthew revamped SpaceYoga, creatively combining music with motor bikes. Since 2016, Space has opened eight offline stores in Beijing, Shanghai, Taipei and Hangzhou. Every time a new store opens, there are many stars on its platform, and Daniel Wu was one of the investors in the gym.

In 2018, Space announced that it had completed a 100 million yuan round of financing, led by Alibaba Taiwan Entrepreneurship Fund. Before the epidemic, Space made great strides with the help of financing. The winner reported that the Space venue in Sanlitun, Taiguri, Beijing, will be paid back in 10 months, the venue in Beijing International Trade Phase III in 5 months, and the Swire Exchange in Shanghai in two months.

Space stores include not only dynamic bikes, but also ballet, yoga and dance with music. Compared with equipment-based gyms, Space focuses on the "fitness content" of group exercises, most of which are 45 minutes to 1 hour. Space focuses on middle-and high-end fitness, and most of its consumers are middle-income people between the ages of 25 and 45, with a stable life, high income, lack of exercise and desire to become beautiful and handsome. In addition, Space has set up a special music planning department to provide music materials to coaches.

But now it seems that Space's thunderstorm may have given a harbinger. The Huiheng long store in Space Shanghai Port closed in 2022; the Space store in Hangzhou Hubin Yintai closed at the end of October last year; and the store in Shanghai Xintiandi closed in January this year.

During the epidemic period, the cash flow of offline venues is a test, especially Space, because its location is concentrated in the trendy landmarks of first-tier cities, high rent is also one of the objective reasons for its closure, especially some venues are obviously not profitable, but still not closed.

In 2016, the first Space store was stationed in Taikuri, a trendy landmark in Beijing, with an area of 900square meters. Stars such as Zheng Kai and Ji Ke Junyi were there to help. At present, almost all Space stores are concentrated in the core business areas of Beijing and Shanghai. Unlike super orangutans who do not set up bath space to save costs, Space has a good environment and large space, provides shoes and baths, and the member experience is excellent.

　　这些看似吸引人的要素实则在无形之中推高了Space的成本，Space也更偏中高端，单次课时费在100-200元，以月付模式为主，对比超级猩猩80-100元的单价，Space虽然定位中高端但并没有“高不可攀”。从这个角度来看，Space的坪效比并不高。